EVALUATION: Question 1

In what ways does your media products use, develop or challenge forms and conventions of real media products?

Our music video follows the majority of the conventions for music videos in the pop genre. We conformed to Carol Vernallis theory on music videos editing to the beat and having frequent jump cuts and obvious edits.

We also followed Andrew Goodwin's theory on music videos as our video portrays illustration and amplification.

illustration from lauren l on Vimeo.

This music video heavily inspired our own because of the use of smoke bombs.