Saturday, 4 October 2014

RESEARCH: The XX- You Got The Love Evaluation



Lip Sync Final Copy from Rusne Indrasiunaite on Vimeo.

Before we start our actual coursework, we were given the task of doing a practice lip sync video. We were given the song You've got the love by The XX and we were told to only do the first 50 seconds of the song. What we first had to do was to plan out the video with a storyboard of each shot so that we know what we want to film and how we'd film it. We then went out to film and we got an hour and a half to do this. As we went out to film we realised that filming a lip sync video is not as easy as it seems. We had the song on our phones and we also had a speaker which made it easier for Lauren to sing to the lyrics because of the volume.We ended up filming 4 main base tracks to make sure that we have enough footage to edit a 50 second video from. We also filmed scenery such as the tees and the sky. In addition we filmed Lauren and Rusne walking, laughing having a good time to make the video more interesting to watch. The main focus of the video was of Lauren, this is shown throughout the video to represent as she is in most of the shots which makes her the main focus. 

Overall we have done well with this video because the lip syncing is in tune with the music. I think the reason why our video is good is because we had 4 different base tracks so we were able to edit a lot of footage together. The use of the different base track footage allows the video to not stay in one place and makes the audience want to keep watching.What we have learnt through this process is that we need to do serious planning before going out to film. We need to think of every shot and angle that we are going to film, and we have to think of certain locations where we will be filming at. Planning is crucial for music videos. In this video we have filmed at different locations and used different types of shots such as medium,long and close ups.

When it came to post production we incorporated Vernallis theory where by the use of jump cuts throughout, this breaks the convention of continuity editing and the use of minimum three base tracks to give the video structure. by having different positions it doesn't look as boring as boring and made it easier for us when it came to editing. The most common use of shot types used in music videos are long, close and mid we were able to use these as base tracks.  While editing we also incorporated Vernallis theory about how the video moves in time with the music this shown throughout but an example would be as the music starts within every 4 counts a different shot of imagery would appear. What made editing easier was the use of markets within Final Cut Pro they allowed us to make sure we were in sync with the actual song and we knew where to place the footage so that it didn't get muddled up.

Another Version...  


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