Digipak style packaging is often used for special editions of CD albums. Digipaks typically consist of a gate-fold which is book-styled, paper-board or hard stock outer binding with one or more plastic trays capable of holding a CD or DVD attached to the inside. The front of the digipak should have some aspect of what the artist represents and what their genre is. Digipaks most likely embody a theme or a message about the artist and their approach to their music. All aspects of the digipak, brand image and music video all interwoven together. A digipak benefits the artist and their music as its promotional aspect of the music industry which helps bring awareness to the artist thus selling the artist and encouraging consumers to buy and listen to their music. However when a consumer buys a digipak this also establishes their loyalty to the artist.
What is inside a Digipak
What is on the outside of a Digipak
What is inside a Digipak
- Graphic Design - Visual style; establishing on the front of the digipak is continued on inner panel
- Acknowledgements - Information of particular tracks
- Images of artist - Visual branding of the artist/brand
- Repeat of track list - Which includes more detail behind the track
What is on the outside of a Digipak
- Artist name - Large font which clear to read
- Track listing - Same font as brand/artist or album name
- Production information - Copyright and year of production, web address, record label and logo/name
- Promotional sticker
- Image of artist - Echoing visual style and colour scheme of front cover.
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