RESEARCH: Analysis of Costume, setting, and location in music video genres:

  Rita Ora- 'I will never let you down' (HIP HOP)

USE OF COSTUME:  Throughout this music video, the singer has changed costume 5/ 6 times. in each location, she wears something completely different, her accessories and make up are different too. The costume change links to the lyrics- she wears the pink coat, and starts to dance during the chorus. The way the video starts- is shown as black and white, and this used used very effectively. We see black and white photographs of the singer, which then leeds to a colour photo shoot  The whole music video is about technology advancing, from black and white, to colour. The costume is typical to this genre, which is hip hop/ R & B. As she wears bright colours, less clothes- which is a common thing in this type of genre. 

USE OF SETTING AND LOCATION:  In total, we have about 6 different locations. The costumes and setting do link; some parts of the video were filmed in a corridor, and she had a 'ghetto' or 'chavy' type of look. She wore heavy jewellery, crop tops and snap backs. the rest were filmed outside, and on different sets. None of the locations are well known. 

USE OF PROPS:  There weren't many props in this music video, but photography could be seen as a key part of this video. This helps show the development of photography. 




Foxes- 'Youth' (POP)

USE OF COSTUME:   There has been 7 different types of costumes in this music video. The costume changes after every chorus, and verse, and it does so during the whole video. The costumes are completely different to one another, the circus setting links to the costumes, it's something you'd see a circus performer wear. The variety of costume changes are typical in POP videos, but this video is random and weird, so it might not be seen as typical. 

USE OF SETTING AND LOCATION:  In total, there are 7 different locations, in some ways the costumes and locations to interact. The first shot was of the artist, in black and white, in a plain room. She's wearing vintage clothing, so this may shows development into colour. And when we see acrobats and people blowing fire, the costumes relate to the  setting of a circus. There aren't any well known settings or locations used. The setting are pretty random, we see a circus setting, an abandoned building, her sitting up a tree etc. But the setting does connect with the lyrics in someways. 

USE OF PROPS:  We don't actually see any specific props, but fireworks and fire are shown throughout the video, it's not a prop but it does happen quiet a lot, e.g fire works. 




Trey Songz -'Na Na' ( R&B)

USE OF COSTUMES:  There are 5 costumes used, but they aren't that different. Every time we hear the chorus, we see different costume changes. The actual lyrics don't really match the video, but we see him working out with many girls. Most of the girls in the video are pretty much half naked, we see shots of their figure and how they look rather than of the artist. 

USE OF SETTINGS AND LOCATIONS:  There are 5 locations, first of which is on the streets, we then see the alleyway, which leads onto three different rooms, one for weight lifting, one for boxing and the other sit ups and such. the setting links to the costume as they are wearing sportswear, but more revealing for the females in the music video. No well known locations are used. 

PROPS USED:  The props used are weights, and sports equipments, once again these props link in with the 'sport, working out' vibe.