Carol Vernallis studied editing and camera work closely in music videos and noticed how the edits in music videos are much more frequent than in film. She noticed how the edits were in relation to the rhythm of the song and stand out in disjuncture.
She noticed that the usual rules of continuity editing were broken to draw the audiences attention to what is on screen. Edits are also very obvious to the point where the audience notices. Jumps cuts are used frequently a master shot or base track is used to give the video structure and the camera may move in time with the music.
BASTILLE- OVERJOYED
This music video to the song 'Overjoyed' by Bastille utilises jump cuts, slow motion, obvious edits and closeups frequently even though the bad are not featured in the song.
Here is an example of the various closeups used.The dancing clips in this video are all in slow motion. This is mainly during the chorus and corresponds to the beat of the song.
THE NEIGHBOURHOOD-SWEATER WEATHER
In the first 20 seconds of this music video there are a number of jump cuts and different shots.
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